Once
upon a time, there were two types of websites: slow and very slow. They
used to take all the patience and time in the world just to open and I
am not talking about a time when Internet itself was very slow. No. I am
talking about the pre-PWA time, a time when online and offline was very
much distinguishable.
Well, the scene might not have changed for every
single website on the Internet landscape yet. However, some of the very
well-known websites have taken it to what is known as Progressive Web
Applications, PWA for short. Emerging as the latest buzz which experts
believe to be staying and are not a fad or merely trends, PWAs have come
with the features that are like win-win for both the company and the
user.
PWAs Explained
Simply put PWAs are the apps that do not need a
space on your mobile/desktop home screen and are perfectly happy to run
on your browser in a look and feel that was once expected only from
applications. With a variety of user-friendly features, they are known
to engage users like they used to on the applications, may be better in
many cases.
Developers are happy too as they now have to do
less maintenance, only of a PWA of the website and not its three
different versions: iOS, Android or desktop. PWA only needs a supporting
browser to run irrespective of the gadget a user is employing for the
surfing, making the life of the developers easy.
The background responsibilities for PWAs to run
seamlessly on all the gadgets in any browser are delivered by Web App
Manifests and Service Workers. Service Workers are the sophisticated
bits of JavaScript executed from an HTML page to be running in
background without letting the front user experience their presence. Web
App Manifests are sort of master file containing metadata for related
groups of a file.
The tech lingo can get some of you knocked
overhead, so let’s get out of it and stick to the simple explanation
that’s pretty easy to grasp since it’s visible and more importantly,
experiential.
If you want to know why PWAs make for an attractive solution in just a few words, here are these:
- No hassle implementation
- Expand as needed (page-by-page / functionality-by-functionality)
- Supported and promoted by Google
Why PWAs are better than App or the regular website
The Progressive Web Apps have a series of features
that allow them to perform a notch up than either from the apps or the
good-old websites. Listed below are some of the key highlights as to why
these are better than the both.
Why better than Apps
- No need to download
- No need to install yet allows saving a link in app-like form if the user prefers
- No need to take up space on the gadget
- No need to be developed separately for all the mobile platforms (Apple / Android)
- No need to distribute and promote separately since the website and app are married into one
- Offline mode works just fine by allowing saving of the pages user wishes to go back to
- No need to update manually which is not the case with the apps that need constant updating to fix bugs
- All the pages have their own URL so page-sharing is also easy, unlike regular apps
Why better than regular websites
- Works seamlessly on all types of browsers being progressive
- Being responsive by nature, the size of the gadget is not going to impact the look and feel
- Safety features are all inbuilt and not to be added later
- The functionality yet remains app-like and thus offers better user engagement and CTR, resulting in better Call-to-Action
- Made to be search engine searchable identified as app
- Users come back more often as push notifications don’t seem like an irritation to the user, thus better reengagement
- An app-like shortcut to the site can be placed on the homescreen if the user wishes to come here often
- Network issues are not really an issue if the user saves pages for later surfing
Benefits to the business
The businesses that choose to go with the PWAs are signing themselves for some great incentives. Have a look at some:
- Increased number of visitors / traffic
- Better response to applied Call-to-Action
- Enhanced user engagements promising better revenue generation opportunities
- Time spent gets increased (which generally
translates into user understanding to better your service offerings and
even customisation for every user)
- Better Click-Through-Rate
- Increased relevance to the users
- Get the users re-engaged through seemingly non-intrusive push notifications
- Better ROI if you see from the perspective of cost needed to develop PWA
Some of the effectively implemented PWAs
How a
web development company
can assist you in getting all the benefits mentioned above can be
studied through the examples set by the following PWA versions of the
websites (their respective companies have come up with):
- Twitter Lite
- Financial Times PWA
- Washington Post
- Flipkart
- Flipboard
- Forbes
- Santa Tracker PWA
- AliExpress
Concerns on PWAs
As with everything, some areas of improvement or
issues would always be there, no matter the list of pros. So is the case
with PWAs as well. Listed below are some:
- Can’t replace native apps completely as of
now due to the amount of accessibility a user has to the app and the app
has on the user data
- iOS support is timid in comparison to Android, currently
- Marketing and distribution opportunity through the app store would be missed, sorely or not that is yet to see
Conclusion
The potential is great. The performance is
promising. Concerns remain but that is for time to judge. The technology
might evolve significantly before masses realize. All this is done
because user / customer is still the king and reason that drives
industry. Let’s see what’s rolling in next few months or a year or two!
